An evaluation of Kansas Gas and Electric Company's efforts to promote residential electric space heating
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Authors
Hembree, Roger L.
Advisors
Issue Date
1963-05
Type
Thesis
Keywords
Citation
Abstract
The principal tasks involved in this research are to describe and evaluate Kansas Gas and Electric Company's efforts to promote residential electric space heating.
Table of Contents
List of tables -- List of Graphs -- Introduction -- Background and setting -- Kansas gas and electric company's promotion of residential electric space heating -- A comparison of Kansas gas and electric company's electric space heating promotion with theat of the aggregate of other utilities in the United States -- Further evaluation of Kansas gas and electric company's residential electric space heating program -- A comparison of Kansas gas and electric company's electric space heating promotion with that of the aggregate of other utilities in the United States --Further evaluation of Kansas gas and electric company's residential electric space heating program -- Summary and conclusions -- Bibliography
Description
Thesis (M.B.A.)-- University of Wichita, College of business administration and industry, Dept. of Marketing
Publisher
Wichita State University