Book covers publicize and sell books by portraying meaning to society. Designers know that cover image(s), color, title and author, typeface, or a combination of these components grabs the readers’ attention to further investigate a book, but it is not known how these elements work together. This study seeks to determine what the eye is drawn to in the initial sighting of book covers, the importance placed on the design of a cover as a whole, and to find out how readers make a choice based on visuals. Specifically, how consumers choose books based on the cover.