Segmenting the urban economic development market: An application of strategic marketing to a public policy issue
Bardo, John W. Glaser, Mark A.
Bardo, John W.
Glaser, Mark A.
Authors
Other Names
Location
Time Period
Advisors
Original Date
Digitization Date
Issue Date
1995-06
Type
Article
Genre
Keywords
Market segmentation,Economic development,Urban growth
Subjects (LCSH)
Citation
Bardo, J. W. & Glaser, M. A. (1995). "Segmenting the urban economic development market: An application of strategic marketing to a public policy issue." Journal of Nonprofit and Public Sector Marketing, 3(1), 3-22.
Abstract
Local government economic development strategies have been widely criticized for being ineffective and for lacking coherent, logical form. Of particular concern is the tendency of government to use a mass market, undifferentiated approach to potential business growth. Here, implications of creating and applying a market segmentation strategy to economic development is explored. Based on standard industrial classification schema and business growth orientation, a sample of businesses from a middle size mid-western city was segmented and responses to an economic development-oriented questionnaire were examined using stepwise discriminant analysis. Results showed that this market segmentation strategy differentiated significant variations in needs for assistance by both industrial type and growth orientation within type. Results are discussed in regard to the significance of market segmentation to effective public economic development policy.
Table of Contents
Description
Click on the DOI link to access the article (may not be free).
Publisher
Taylor & Francis
Journal
Book Title
Series
Journal of Nonprofit and Public Sector Marketing
v.3 no. 1
v.3 no. 1
Digital Collection
Finding Aid URL
Use and Reproduction
Archival Collection
PubMed ID
DOI
ISSN
1049-5142