Tiger takes on the world: a cosmopolitan beer or a traditional brew?
Loading...
Authors
Tan, Ee Ling J.
Advisors
Issue Date
2005-04-22
Type
Conference paper
Keywords
Tiger beer marketing , Advertisements , Asian products marketing
Citation
Tan, E. L. J. (2005). Tiger takes on the world: a cosmopolitan beer or a traditional brew? In Proceedings : 1st Annual Symposium : Graduate Research and Scholarly Projects. Wichita, KS : Wichita State University, p.81-82.
Abstract
Table of Contents
Description
Paper presented to the 1st Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Hughes Metropolitan Complex, Wichita State University, April 22, 2005.
Research completed at the Elliot School of Communication, College of Liberal Arts and Sciences, Wichita State University.
Research completed at the Elliot School of Communication, College of Liberal Arts and Sciences, Wichita State University.
Publisher
Wichita State University. Graduate School.
Journal
Book Title
Series
GRASP
v.1
v.1