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A model procedure for researching foreign light transport aircraft markets
Hagins, Harold Clifton
Hagins, Harold Clifton
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t1960_Hagins.pdf
Adobe PDF, 15.2 MB
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1960-06
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Thesis
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Electronic dissertations
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Abstract
The objectives of this study are: (1) to identify
and provide information sources and marketing methods, and
(2) to establish a model procedure by which an airplane
company may research light transport airplane sales
potential in foreign markets.
Table of Contents
Introduction -- Information sources -- Research methods -- Originating the foreign market study -- Conclusions -- Appendix
Description
Thesis (M.B.A.)-- University of Wichita, Department of Administration
Publisher
Wichita State University
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Wichita State University