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Developing a small business educational program for growing rural businesses
Pett, Timothy L. Francis, John D. Veatch, Wendy
Pett, Timothy L.
Francis, John D.
Veatch, Wendy
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Issue Date
2021-11-16
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Article
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Keywords
Rural Small Business,Education,Training
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Citation
Pett, T. L., Francis, J., & Veatch, W. (2021). Developing a Small Business Educational Program for Growing Rural Businesses. Journal of Small Business Strategy, 31(4), 50–56. https://doi.org/10.53703/001c.29476
Abstract
This paper elaborates on the development of a small business certificate program in rural Kansas. Researchers and local practitioners suggest that there are differences between rural and urban small businesses and that most educational programs do not account for these differences. After exploratory research, the university team identified specific needs facing local businesses and tailored a program for their needs. A program structure and set of topics, paired with faculty experts was developed and implemented. Topics focused on developing an entrepreneurial orientation, as well as certain business fundamentals that were deemed critical to small rural businesses. Each topic was oriented toward the rural context where face to face business is more essential. A feedback loop was implemented leading to a shorter 8-week timeframe and some topic adjustments. To date, 378 firms have participated in the program and have shown an 80% survival rate. Specific feedback has indicated that business growth has occurred and that the respondents do perceive development in their entrepreneurial orientation. In addition, specific skill areas related to unique businesses have been improved. Lastly, the program participants have grown their regional business networks, which has been shown to be an important factor for rural business success.
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This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CCBY-4.0). View this license’s legal deed at http://creativecommons.org/licenses/by/4.0 and legal code at http://creativecommons.org/licenses/by/4.0/legalcode for more information.
Publisher
Small Business Institute
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Series
Journal of Small Business Strategy;Vol. 31, Iss. 4
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10818510