The impact of format-specific response bias on faces scales
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Authors
Yeager, Samuel J.
Bardo, John W.
Advisors
Issue Date
1983-07
Type
Article
Keywords
Prejudices , Likert scale
Citation
Yeager, S. J., Bardo, J. W. (1983). "The impact of format-specific response bias on faces scales." Journal of Psychology, 114(2), 235-242
Abstract
This study examines the impact of subject bias in responding to faces formats, Likert formats, and other types of commonly used response formats. Students (N = 292) in a large urban university were instructed to respond randomly to several pages of contentless items. This procedure makes it possible to determine response format bias without contamination from item content. Results indicate that faces formats are subject to considerably more positive bias than Likert and numerical formats and, consequently, that faces formats should not be used in empirical research.
Table of Contents
Description
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Publisher
Taylor & Francis
Journal
Journal of Psychology
Book Title
Series
PubMed ID
DOI
ISSN
0022-3980
1940-1019 (online)
1940-1019 (online)

