This thesis explores the efficacy of utilizing movies as catalysts for retro marketing, investigating whether intertextual retro advertising is preferred by consumers over non-intertextual advertising methods. Drawing upon theories of nostalgia and narrative transportation, the study delves into the intricate dynamics of consumer behavior and perception within the realm of advertising. Through qualitative analysis of three focus group discussions and examination of emerging themes, the research sheds light on the multifaceted nature of advertising effectiveness, considering factors such as emotional appeals, episodic memories, authenticity, and audience segmentation. Findings indicate that movies serve as potent catalysts for retro marketing, evoking nostalgia and fostering emotional connections with consumers across generational boundaries. Intertextual retro advertising emerges as a preferred strategy, resonating more strongly with consumers due to its ability to evoke feelings of authenticity and cultural relevance. However, challenges such as cost, authenticity concerns, and the risk of demographic dissonance underscore the complexities of implementing these forms of celebrity endorsement and product placement strategies. Ultimately, the study offers valuable insights for marketers seeking to navigate the dynamic landscape of nostalgic advertising and develop impactful campaigns that resonate with diverse audiences.