Examining the self- and others-oriented effects of exposure to a mental health narrative.
Zhao, Danyang Arpan, Laura M. Raney, Arthur A. Petts, Rachel A.
Zhao, Danyang
Arpan, Laura M.
Raney, Arthur A.
Petts, Rachel A.
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Issue Date
2021-01-01
Type
Article
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Keywords
Bipolar I disorder,Entertainment–education,Identification,Narrative persuasion,Perceived vulnerability
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Citation
Zhao, D., Arpan, L., Raney, A., & Petts, R. (2021). Examining the self- and others-oriented effects of exposure to a mental health narrative. Psychology of Popular Media, 10(1), 115-123. doi:10.1037/ppm0000274
Abstract
This study aimed to explore reception processes and effects regarding an entertainment–education message on viewers’ self- and others-oriented intentions to seek help for bipolar I disorder (BPI). Overall, exposure to the entertainment–education narrative was associated with increased perceived vulnerability to BPI symptoms, along with greater perceived vulnerability of close other(s) than the exposure to the fact-based BPI public service announcement in the comparison group. Further, identification with the character with BPI indirectly affected help-seeking intentions via perceived vulnerability. Intention to help others seek help was predicted by a serial mediation path from identification, to perceived vulnerability, and to perceived vulnerability of close other(s). Theoretical and practical implications are discussed. (PsycInfo Database Record (c) 2021 APA, all rights reserved)
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Publisher
American Psychological Association
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Book Title
Series
Psychology of Popular Media;Vol. 10, iss. 1
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ISSN
26896567