Loading...
Generation z: A study of its workplace communication behaviors and future preferences
Bredbenner, Jamie
Bredbenner, Jamie
Files
Loading...
thesis
Adobe PDF, 242.65 KB
Authors
Other Names
Location
Time Period
Advisors
Original Date
Digitization Date
Issue Date
2020-05
Type
Thesis
Genre
Keywords
Subjects (LCSH)
Electronic dissertations
Electronic dissertations
Electronic dissertations
Citation
Abstract
Research shows that Generation Z is the largest generation in the U.S. and will soon represent the majority of America’s economy and its workplace. Generation Z is joining the staffs of more and more companies each year and combining with much different, older generations. If managers are not meeting the needs of each generation that they employ, employees will not work together successfully, which threatens the future of American businesses. Generation gaps are predicted to affect and interrupt the quality of the communication within organizations; therefore, current research on communication effectiveness is of utmost importance. The aim of this study was to explore what communication preferences and behaviors Generation Z has embodied in their short time as employees and if those preferences are lining up with the expectations and predictions in existing literature. The study showed that Gen Zs prefer face-to-face communication with their manager. When considering only digital communication, the study showed that current managers are using Generation Zs most preferred digital mode of communication (text messaging), and they are not using their least preferred digital mode of communication (social media).
Table of Contents
Description
Thesis (M.A.)-- Wichita State University, College of Liberal Arts and Sciences, Elliot School of Communication
Publisher
Wichita State University
Journal
Book Title
Series
Digital Collection
Finding Aid URL
Use and Reproduction
Copyright 2020 by Jamie Bredbenner
All rights Reserved