Sport public relations: Managing stakeholder communication

dc.contributor.authorStoldt, G. Clayton, 1962-
dc.contributor.authorDittmore, Stephen W., 1968-
dc.contributor.authorBranvold, Scott E., 1949-
dc.descriptionIncludes bibliographical references and index.en_US
dc.description2nd edition
dc.description.abstractSport Public Relations: Managing Stakeholder Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.en_US
dc.description.abstractThe book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media.
dc.description.tableofcontentsIntroducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Usiing the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations.
dc.format.extentx, 373 pages : illustrations ; 29 cm.
dc.identifier.citationStoldt, G.C., Dittmore, S.W., & Branvold, S.E. (2012). Sport public relations: Managing stakeholder communication (2nd). Champaign, IL: Human Kinetics.en_US
dc.publisherHuman Kineticsen_US
dc.rights.holderCopyright by Human Kinetics, 2012en_US
dc.subjectSports -- Public relationsen_US
dc.subjectCommunication in organizationsen_US
dc.subjectMass media and sportsen_US
dc.titleSport public relations: Managing stakeholder communicationen_US
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