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Exploring the Amazon fake review economy
Milligan, Michaela J.
Milligan, Michaela J.
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2019
Type
Article
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Keywords
China,Ethnography,Online shopping
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Citation
Milligan, Michaela J. 2019. Exploring the Amazon fake review economy -- Lambda Alpha Journal, v.49, p.97-107
Abstract
Maybe you've received one before: a small note, tucked away in an Amazon package, with a message like "if you have any issues please contact our customer service" or "receive a
free second product in exchange for your valuable feedback." Often small pieces of cardstock, they come with grammatical, syntactical, and punctuation errors, inviting you to scan a QR code, join a Facebook group or reach out to a certain email address. These notes are the entryway into the sprawling networks of Amazon vendors, intermediaries, and "reviewers" who have created an entire economy for fake Amazon reviews.
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Wichita State University. Department of Anthropology
Journal
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Series
LAJ;v.49
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0047-3928