Analyzing industry changes and business evolution: The path forward for Midwest Equipment Company
Straub, Larry G. Perry, John T.
Straub, Larry G.
Perry, John T.
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Authors
Other Names
Location
Time Period
Advisors
Original Date
Digitization Date
Issue Date
2019-02-11
Type
Article
Genre
Keywords
Strategic management,Environmental analysis,Macroenvironment,Competitive environment
Subjects (LCSH)
Citation
Larry Gene Straub, John Perry. Analyzing industry changes and business evolution: the path forward for Midwest Equipment Company. The CASE Journal. 22 March 2019; 15 (1): 5–21. https://doi.org/10.1108/TCJ-01-2018-0001
Abstract
Theoretical basis
The case illustrates how environmental forces affect an industry’s profitability. PESTEL and five forces analyses can be used to examine the retail agricultural equipment industry.
Research methodology
Single case study.
Case overview/synopsis
Jonathan Sullivan has a decision to make. His company is struggling due to difficult industry conditions. He is questioning if the company can continue to survive. MEC is an agricultural equipment dealer. The industry has experienced boom-and-bust periods since the company was founded. But the current downturn seems different. The past five years have been difficult as manufacturers have changed their dealership practices. Jonathan has struggled with some of the new practices the manufacturers have implemented. These new practices could negatively impact the company’s ability to survive. Jonathan wonders, “What is the best path forward for the business?”
Complexity academic level
The case is designed to be used in an undergraduate strategic management course.
Table of Contents
Description
The article can be found here: http://www.emerald.com/tcj/article/15/1/5-21/447762
Teaching Notes for this article can be found here: https://www.emerald.com/teaching-notes/article-abstract/15/1/5/450788/Analyzing-industry-changes-and-business-evolution?redirectedFrom=fulltext
Teaching Notes for this article can be found here: https://www.emerald.com/teaching-notes/article-abstract/15/1/5/450788/Analyzing-industry-changes-and-business-evolution?redirectedFrom=fulltext
Publisher
Emerald Publishing Limited
Journal
The CASE Journal
Book Title
Series
Digital Collection
Finding Aid URL
Use and Reproduction
Archival Collection
PubMed ID
ISSN
1544-9106