Sensation seeking has been linked to drug use and risky behavior. Therefore, drug prevention efforts use sensation seeking as a targeting variable for drug prevention campaigns by creating a desired level of stimulation when portraying information so that it grabs the audience. How techniques of sensation seeking were used in anti- marijuana media campaigns and the differences between messages over time were explored. Unobtrusive measures were used to gather a sample of 5 print ads and 10 videos. Content analysis was then utilized to analyze the data. Sensation seeking can be seen in all anti-marijuana messages, however, their level of stimulation, techniques, and themes vary.