Drone delay: consumer willingness to fly after awareness of recent UAS event

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Authors
Wheeler, Brooke
Duboc, Nicolas
St Amand, Zachary
Advisors
Issue Date
2020-06
Type
Article
Keywords
Consumers , Automation , Artificial intelligence , Airports , Unmanned aerial vehicles , Risk perception , National Airspace System , Air traffic controllers , Media coverage
Research Projects
Organizational Units
Journal Issue
Citation
Wheeler, B., Duboc, N., & St Amand, Z. (2020). Drone delay: consumer willingness to fly after awareness of recent UAS event. Journal of Management & Engineering Integration, 13(1), 122-129. https://doi.org/10.62704/10057/24752
Abstract

Unmanned Aerial Systems (UASs) operated in the National Airspace system increase the potential for hazardous operations by remote pilots as well as intentional disruption of commercial aviation. Clothier et al. (2015) indicated that the perceived risk of UASs was equivalent to manned aircraft; however, recent UAS events at airports (e.g. Lee, 2019) illustrated possibilities for disruptive operation of UASs, making it important to understand the impacts on aviation. This study examined whether there is a change in consumer willingness to fly (Rice et al., 2015) before and after being made aware of a UAS event by reading a news article. The study was a repeated measures design; a survey measured participants' willingness to fly, presented a news article (Lee, 2019) describing a UAS event, and then measured willingness to fly again. Sixty-one undergraduate students in core Aeronautic, Communication, and Business courses at the Florida Institute of Technology participated. The results indicated that consumer willingness to fly decreased after being made aware of the UAS event. The large effect size also suggested that consumers are affected by a news article describing a UAS event, and more research should be done in this area. As UASs become more common, their exposure to the public will also increase as the media begins to focus on events similar to those described in the news article. This can lead to a decrease in consumer willingness to fly that could have detrimental effects on aviation businesses as consumers will opt for different modes of transportation.

Table of Contents
Description
Published in SOAR: Shocker Open Access Repository by Wichita State University Libraries Technical Services, November 2022.
Publisher
Association for Industry, Engineering and Management Systems (AIEMS)
Journal
Book Title
Series
Journal of Management & Engineering Integration
v.13 no.1
PubMed ID
ISSN
1939-7984
EISSN