Institutional repository services are a fast growing new academic library service. Unlike other library services focused on delivering information created elsewhere, institutional repository services concentrate on collecting, organizing, and providing access to information created in the university or college that an academic library serves. Having students, faculty, and university / college administration as its stakeholders, the institutional repository develops services for each group. The presentation will provide a detailed description of major institutional repository programs and outlines a comprehensive and focused strategy for the institutional repository development. Based on experiences of a repository manager.