Effective academic program review and quality improvement initiatives begin with a robust, systematic evaluation process. Integrating qualitative and quantitative data in program evaluation can yield insights that neither approach would produce on its own. Most programs rely on surveys and anecdotal feedback to steer improvement initiatives. Such feedback tends to require fewer resources; however, a well-conducted, structured focus group can uncover deeper insights into desired topics from a targeted audience. This descriptive project provides instruction for planning and conducting a focus group, analyzing data, and interpreting findings for program review and accreditation. We compare and contrast data obtained from a survey (n=70) and focus group (n=8) of health care providers and hospital administrators who supervise second-year physician assistant students during clinical practice experiences to demonstrate the rich feedback obtained when using both evaluation methods.