Unhelpful and unaware of it: A dyadic analysis of online product reviews

dc.contributor.authorSwain, Scott D.
dc.date.accessioned2023-10-19T15:14:00Z
dc.date.available2023-10-19T15:14:00Z
dc.date.issued2023-06
dc.descriptionPublished in SOAR: Shocker Open Access Repository by Wichita State University Libraries Technical Services, October 2023.
dc.description.abstractMuch research focuses on identifying characteristics that predict whether consumer reviews are perceived as helpful. In contrast, little is known about whether review writers themselves know if their reviews will be helpful or whether they can be provided with effective writing prompts to improve the helpfulness of their reviews. Across two studies, the evidence suggests that while review writers are overconfident, their reviews are most helpful when their attentional focus during writing is on others (versus themselves) and when reviewing products characterized predominately by search (vs. experience) qualities.
dc.format.extent9 pages
dc.identifier.citationSwain, S.D. (2023). Unhelpful and unaware of it: A dyadic analysis of online product reviews. Journal of Management & Engineering Integration, 16(1), 48-56.
dc.identifier.doi10.62704/10057/25983
dc.identifier.issn1939-7984
dc.identifier.urihttps://soar.wichita.edu/handle/10057/25983
dc.language.isoen_US
dc.publisherAssociation for Industry, Engineering and Management Systems (AIEMS)
dc.relation.ispartofseriesJournal of Management & Engineering Integration
dc.relation.ispartofseriesv.16 no.1
dc.rights.holderInternational Conference on Industry, Engineering, and Management Systems
dc.subjectProduct reviews
dc.subjectOnline reviews
dc.subjectHelpfulness
dc.subjectOverconfidence
dc.subjectSearch goods
dc.subjectExperience goods
dc.subjectAttentional focus
dc.subjectOthers-focused
dc.subjectSelf-focused
dc.titleUnhelpful and unaware of it: A dyadic analysis of online product reviews
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Swain_Unhelpful and Unaware of It_A Dyadic Analysis of Online Product_v.16_1.pdf
Size:
230.55 KB
Format:
Adobe Portable Document Format
Description:
Article