Identifying the health conscious consumer

Loading...
Thumbnail Image
Issue Date
1993
Embargo End Date
Authors
Kraft, Frederic B.
Goodell, PW.
Advisor
Citation

Kraft FB, and PW Goodell. 1993. "Identifying the health conscious consumer". Journal of Health Care Marketing. 13 (3): 18-25.

Abstract

Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products and services. Those who lack a wellness orientation are identified as higher health risks and become candidates for health promotion program intervention. The authors report a new scale by which to measure the wellness-oriented lifestyle. Scale development procedures are detailed, followed by information from five studies that support its validity. The authors suggest ways health care marketers may use the Wellness Scale to segment and target potential customers and position their products and services.

Table of Content
Description
Full text of this article is not available in SOAR.
publication.page.dc.relation.uri
DOI