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Smiles on faces and thumbs in the bread: self-esteem maintenance in a service occupation

Dawson, Sherri
Other Names
Location
Time Period
Advisors
Original Date
1989
Digitization Date
Issue Date
1989
Type
Article
Genre
Keywords
Self-esteem,Service,Occupation,Cashier,Customer service,Ethnography,Urban,Job,Low esteem,Courteous
Subjects (LCSH)
Research Projects
Organizational Units
Journal Issue
Citation
Dawson, Sherri. (1989).Smiles on faces and thumbs in the bread: Self-esteem maintenance in a service occupation. Lambda Alpha Journal of Man, v.20, p.
Abstract
"Dr. Jekeyll and Mr. Hyde" was a term used by an informant, a grocery store cahsier, to assess accurately how a cashier's attitudes, actions, and self-esteem change with each customer. Every day a cashier will have to deal with many customers. Each customer is categorized, defined, and serviced differently; most importantly, each customer has a different effect on the cashier's self-esteem. The research explores the means by which service sector employees, cashiers in a grocery store, maintain their self-esteem when interacting with customers. As cashiers interact with customers, they categorize them emically and redefine their identity vis a vis each customer. The ethnographic research was conducted at a mid-size chain grocery store, in a college community, in the southeastern United States.
Table of Contents
Description
Publisher
Lambda Alpha Anthropology Honors Society at Wichita State University
Journal
Book Title
Series
LAJ
v.20
Digital Collection
Finding Aid URL
Use and Reproduction
Archival Collection
PubMed ID
DOI
ISSN
0047-3928
EISSN
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