Loading...
Adolescents' perceptions of print cigarette advertising: a case for counteradvertising
Hawkins, Katherine Hane, Audrey Curtis
Hawkins, Katherine
Hane, Audrey Curtis
Location
Time Period
Advisors
Original Date
Digitization Date
Issue Date
2000-01
Type
Article
Genre
Keywords
Subjects (LCSH)
Citation
Hawkins, Katherine, and Audrey Curtis Hane. 2000. "Adolescents' Perceptions of Print Cigarette Advertising: A Case for Counteradvertising". Journal of Health Communication. 5 (1): 83-96.
Abstract
Cigarette smoking is a major preventable cause of serious chronic disease. The majority of smokers begin smoking during their adolescent years. Print cigarette advertising plays an influential role in encouraging young people to smoke. Eight hundred and forty-three middle/junior high-school-aged students from a large midwestern metropolitan area participated in this study of adolescents' recognition of and belief in messages associated with print cigarette advertising. Results indicated no significant difference between smokers and nonsmokers in their recognition of messages associated with print cigarette advertising. However, smokers and nonsmokers differed significantly in the degree to which they believed the messages communicated by print cigarette advertising. Consistent with social cognitive theory, students who smoke at least occasionally were more likely to believe messages conveyed by print cigarette ads than were students who had never smoked. Implications of these findings for research and practice are discussed, including specification of guidelines for effective counteradvertising.
Table of Contents
Description
Click on the DOI link below to access the article (may not be free).
Publisher
Taylor & Francis
Journal
Book Title
Series
Journal of Health Communication;2000:, v.5, no.1
Digital Collection
Finding Aid URL
Use and Reproduction
Archival Collection
PubMed ID
DOI
ISSN
1081-0730
1087-0415
1087-0415