Sport public relations : managing organizational communication

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Issue Date
2006
Embargo End Date
Authors
Stoldt, G. Clayton, 1962-
Dittmore, Stephen W., 1968-
Branvold, Scott E., 1949-
Advisor
Citation

Stoldt, G. Clayton, et al. Sport Public Relations: Managing Organizational Communication. Human Kinetics, 2006.

Abstract
Table of Content
Sport Public Relations: Managing Organizational Communication provides comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals. The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter.
Description
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DOI