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Las Vegas, capitalist sin city to new capital of American freedom: a case study of the use of branding and metaphor
Grillot, Kateri M.
Grillot, Kateri M.
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Conference paper
Adobe PDF, 78.28 KB
Authors
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Location
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Original Date
Digitization Date
Issue Date
2006-04-28
Type
Conference paper
Genre
Keywords
Branding,Advertising,Brands,Marketing,Las Vegas
Subjects (LCSH)
Advertising -- Las Vegas
Citation
Grillot, K. M. (2006). Las Vegas, capitalist sin city to new capital of American freedom: a case study of the use of branding and metaphor. In Proceedings : 2nd Annual Symposium on Graduate Research and Scholarly Projects. Wichita, KS : Wichita State University, p.32-33.
Abstract
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Description
Second Place winner of oral presentations at the 2nd Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Rhatigan Student Center, Wichita State University, April 28, 2006.
Research completed at the Department of Communications, Wichita State University.
Research completed at the Department of Communications, Wichita State University.
Publisher
Wichita State University. Graduate School.
Journal
Book Title
Series
GRASP
v.2
v.2