Las Vegas, capitalist sin city to new capital of American freedom: a case study of the use of branding and metaphor
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Authors
Grillot, Kateri M.
Advisors
Jarman, Jeffrey
Issue Date
2006-04-28
Type
Conference paper
Keywords
Branding , Advertising , Brands , Marketing , Las Vegas
Citation
Grillot, K. M. (2006). Las Vegas, capitalist sin city to new capital of American freedom: a case study of the use of branding and metaphor. In Proceedings : 2nd Annual Symposium on Graduate Research and Scholarly Projects. Wichita, KS : Wichita State University, p.32-33.
Abstract
Table of Contents
Description
Second Place winner of oral presentations at the 2nd Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Rhatigan Student Center, Wichita State University, April 28, 2006.
Research completed at the Department of Communications, Wichita State University.
Research completed at the Department of Communications, Wichita State University.
Publisher
Wichita State University. Graduate School.
Journal
Book Title
Series
GRASP
v.2
v.2