Wanna hit?: Sensation seeking and themes present in anti-marijuana messages
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LeBrun-Martin, Cassandra. 2013. Wanna Hit?: Sensation Seeking and Themes Present in Anti-Marijuana Messages. -- In Proceedings: 9th Annual Symposium: Graduate Research and Scholarly Projects. Wichita, KS: Wichita State University, p.59-60
Sensation seeking has been linked to drug use and risky behavior. Therefore, drug prevention efforts use sensation seeking as a targeting variable for drug prevention campaigns by creating a desired level of stimulation when portraying information so that it grabs the audience. How techniques of sensation seeking were used in anti- marijuana media campaigns and the differences between messages over time were explored. Unobtrusive measures were used to gather a sample of 5 print ads and 10 videos. Content analysis was then utilized to analyze the data. Sensation seeking can be seen in all anti-marijuana messages, however, their level of stimulation, techniques, and themes vary.
Paper presented to the 9th Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Marcus Welcome Center, Wichita State University, May 8, 2013.
Research completed at the Department of Sociology, College of Liberal Arts and Sciences