Origin of fan identity
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Bonsall, Julica and Sarah Willey. 2013. Origin of Fan Identity. -- In Proceedings: 9th Annual Symposium: Graduate Research and Scholarly Projects. Wichita, KS: Wichita State University, p.29-30
The purpose of this research is to identify the origin of fans' identity while analyzing levels of commitment to teams. In order to measure fan commitment, the Sport Spectator Identification Scale (SSIS) (Wann, 1993) was used. Additional questions were added to the survey instrument to measure demographics and factors most crucial for identifying the origin of team commitment. After IRB approval and informed consent, surveys with missing or skipped questions were removed resulting in a sample of more than three hundred (n=346). Initial results indicate sport fan identity is a multifaceted process involving differing motivations and origins. The factors of family, regional location and uniform color scheme appear important to many fans. Recommendations are provided to sport and physical activity practitioners.
Paper presented to the 9th Annual Symposium on Graduate Research and Scholarly Projects (GRASP) held at the Marcus Welcome Center, Wichita State University, May 8, 2013.
Research completed at the Department of Sport Management, College of Education