Browsing ETD: Electronic Theses and Dissertations by Author "Tan, Ee Ling J."

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    • Singapore airlines: a study in exemplary crisis communication 

      Tan, Ee Ling J. (2006-05)
      On October 31, 2000, Singapore Airlines’ Flight SQ0006 crashed into construction equipment 11 seconds after take off and exploded into three pieces. The flight was bound for Los Angeles from Taipei’s Chiang Kai-Shek Airport. ...