Browsing ETD: Electronic Theses and Dissertations by Author "Edwards, Lyndsey Jo"
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Nonprofit marketing to millennials: the challenge of a generation Edwards, Lyndsey Jo (Wichita State University, 2018-05)As a nonprofit organization, marketing is a key part in obtaining donors and volunteers. However, nonprofit organizations have a minimal budget to spend on marketing. This means that marketers must know exactly how to ...