Browsing ETD: Electronic Theses and Dissertations by Author "Edwards, Lyndsey Jo"
Now showing items 1-1 of 1
-
Nonprofit marketing to millennials: the challenge of a generation
Edwards, Lyndsey Jo (Wichita State University, 2018-05)As a nonprofit organization, marketing is a key part in obtaining donors and volunteers. However, nonprofit organizations have a minimal budget to spend on marketing. This means that marketers must know exactly how to ...