Browsing 2007 WSU Annual CGRS Abstracts by Author "Grillot, Kateri M."
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Destination branding in Sin City: A communication case study of Las Vegas’ rhetorical gamble
Grillot, Kateri M.; Huxman, Susan Schultz (2007-03-12)Destination branding warrants more attention from rhetorical scholars than it has already received due to the economical, political and rhetorical significance of locations packaging themselves as products. The Las Vegas ...