M&E Research Publications: Recent submissions
Now showing items 1-20 of 23
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The curvilinear role of trust in marketing systems: Analysis of a moderated-mediation model with hierarchical linear modeling
(SAGE Publications Inc, 2023-05-10)Trust has long been recognized as an important component of marketing systems. However, while macromarketing researchers argue that a lack of trust in business can impact other components of marketing systems, very few ... -
The nature of vicarious embarrassment
(Elsevier, 2022-08-31)Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ... -
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
(Emerald Group Holdings Ltd., 2022-05-24)Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ... -
How incumbents’ response strategy impacts rivals’ market exit timing?
(Elsevier, 2022-04-01)Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ... -
Price reactions to a rival’s market exit: evidence from the U.S. airline industry
(Routledge, 2022-02-04)While antecedents of a rival’s exit have been extensively investigated, how a rival’s exit affects the market has been barely examined. Drawing on the contestable market theory, and utilizing a rich dataset of market exits ... -
Sales complexity and value appropriation: a taxonomy of sales situations
(Emerald Publishing Limited, 2021-12-27)Purpose – The increasingly complex business-to-business (B2B) sales process necessitates that sales managers strike the right balance between appropriate resource allocation, while also maintaining the profitability of the ... -
Beliefs to behaviors: How religiosity alters perceptions of CSR initiatives and retail selection
(SAGE Publications, 2021-10-28)The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. ... -
Marketing for all the marbles everyday : people and events shaping the continuing evolution of marketing practice
(CIBER Publications, 2019-10-19)Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations' marketing practices and prepare readers for ... -
Signaling authenticity for frontlineservice employees
(EMERALD GROUP PUBLISHING LIMITED, 2021-07-29)Purpose: Authenticity is a complex character that is valued in service contexts. Frontline service employees (FSEs), as both brand representatives and individuals who interact with clients, can signal their authenticity ... -
Proactive value co-creation via structural ambidexterity: Customer success management and the modularization of frontline roles
(SAGE Publications, 2021-03-03)An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term ... -
Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability
(Elsevier, 2021-05)Saliva can be used for health monitoring with non-invasive wearable systems. Such devices, including electrochemical sensors, may provide a safe, fast, and cost-efficient way of detecting target ions. Although salivary ... -
When and how frontline service employee authenticity influences purchase intentions
(Elsevier, 2020-06)In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. ... -
The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework
(Taylor & Francis, 2019-12-18)We develop a conceptual framework that examines the behavior of the solutions-oriented-firm from initial solutions generation, through the “sale” and delivery to an initial customer, and its potential dissemination to the ... -
Consumer reactions to price discounts across online shopping experiences
(Elsevier, 2019-11)Consumers generally encounter a multitude of price discounts during a single visit to a retailers’ website, yet past research has predominantly examined price discounts in a singular manner. We examine how the influence ... -
The salesperson wellness lifestyle, coping with stress and the reduction of turnover
(Emerald Publishing, 2019-03-04)Purpose It is well known that job stress is major cause of salesperson job dissatisfaction and turnover. Salespeople require the resources to cope adequately with a multitude of job stressors, and the purpose of this study ... -
The impact of implicit self-theories and loss salience on financial risk
(Elsevier, 2019-06)The current research explores the influence of implicit self-theories on decisions involving financial risk. Building from research on self-signaling, we explore how loss salience impacts the relationship between an ... -
Consumption or prosumption? A question of resources
(Emerald Publishing Limited, 2018)Purpose Despite the recent growth of the do-it-yourself market, very little is known as to how or why individuals actually choose to engage in prosumption behavior. The purpose of this study is to specifically examine the ... -
Retrospective: compatibility management: customer-to-customer relationships in service environments
(Emerald Group Publishing Limited, 2016)Purpose - This paper aims to revisit Martin and Pranter's (1989) Journal of Services Marketing article, "Compatibility Management [...]", and by doing so, heighten service scholars' and practitioners' awareness of the ... -
Clean indoor air: public demand for smoking bans
(EMERALD GROUP PUBLISHING LIMITED, 2013)Purpose - Public smoking bans are becoming more prevalent, but not without controversy. Consumer attitudes about the effectiveness of service provider imposed smoking/nonsmoking separation have changed. Arguments against ... -
An Innovative Leadership Effectiveness Measure: Applied Analytic Indicators of High-Consequence Industry Performance
(Elsevier, 2013-04-03)Leadership effectiveness in high-consequence industries has more than a bottom-line fiscal impact; it is linked to critical issues of human safety. Performance, productivity and overall quality of service have to be managed ...