Browsing M&E Research Publications by Subject "Structural ambidexterity"

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Proactive value co-creation via structural ambidexterity: Customer success management and the modularization of frontline roles

Hochstein, Bryan W.; Chaker, Nawar N.; Rangarajan, Deva; Nagel, Duane M.; Hartmann, Nathaniel N. (SAGE Publications, 2021-03-03)

An increasing number of business-to-business (B2B) service firms have transitioned to recurring revenue-based solutions. These subscription B2B solutions are becoming increasingly common, yet offer challenges for long-term ...