Browsing M&E Research Publications by Subject "Service"
Now showing items 1-1 of 1
-
A quarter of a century: reflections of the first 25 years of the Journal of Services Marketing
(EMERALD GROUP PUBLISHING LIMITED, 2012)Purpose - This "viewpoint" article aims to chronicle the history and evolution of the Journal of Services Marketing from 1987 through 2011, from the vantage point of Professor Charles L. Martin, who served on the journal's ...