Browsing M&E Research Publications by Subject "Competitive dynamics"
Now showing items 1-2 of 2
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How incumbents’ response strategy impacts rivals’ market exit timing?
(Elsevier, 2022-04-01)Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ... -
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
(Emerald Group Holdings Ltd., 2022-05-24)Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ...