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    • Consumer reactions to price discounts across online shopping experiences 

      Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexandre H.; Chen, Haipeng (Allan) (Elsevier, 2019-11)
      Consumers generally encounter a multitude of price discounts during a single visit to a retailers’ website, yet past research has predominantly examined price discounts in a singular manner. We examine how the influence ...