Browsing M&E Research Publications by Author "Mirahmad, Hooman"
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How incumbents’ response strategy impacts rivals’ market exit timing? Aghaie, Sina; Javadina, Amir; Mirahmad, Hooman; Janani, Saeed (Elsevier, 2022-04-01)Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ...