Browsing M&E Research Publications by Author "Martin, Charles L."
Now showing items 1-3 of 3
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Marketing for all the marbles everyday : people and events shaping the continuing evolution of marketing practice
Martin, Charles L. (CIBER Publications, 2019-10-19)Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations' marketing practices and prepare readers for ... -
A quarter of a century: reflections of the first 25 years of the Journal of Services Marketing
Martin, Charles L. (EMERALD GROUP PUBLISHING LIMITED, 2012)Purpose - This "viewpoint" article aims to chronicle the history and evolution of the Journal of Services Marketing from 1987 through 2011, from the vantage point of Professor Charles L. Martin, who served on the journal's ... -
Retrospective: compatibility management: customer-to-customer relationships in service environments
Martin, Charles L. (Emerald Group Publishing Limited, 2016)Purpose - This paper aims to revisit Martin and Pranter's (1989) Journal of Services Marketing article, "Compatibility Management [...]", and by doing so, heighten service scholars' and practitioners' awareness of the ...