Browsing M&E Research Publications by Author "Kraft, Frederic B."

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    • Identifying the health conscious consumer 

      Kraft, Frederic B.; Goodell, PW. (Center for Management Development, John A. Walker College of Business, 1993)
      Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products ...

    • The salesperson wellness lifestyle, coping with stress and the reduction of turnover 

      Kraft, Frederic B.; Maity, Devdeep; Porter, Stephen S. (Emerald Publishing, 2019-03-04)
      Purpose It is well known that job stress is major cause of salesperson job dissatisfaction and turnover. Salespeople require the resources to cope adequately with a multitude of job stressors, and the purpose of this study ...