Browsing M&E Research Publications by Author "Goodell, PW."
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Identifying the health conscious consumer Kraft, Frederic B.; Goodell, PW. (Center for Management Development, John A. Walker College of Business, 1993)Individuals who lead a "wellness-oriented" lifestyle are concerned with nutrition, fitness, stress, and their environment. They accept responsibility for their health and are excellent customers for health-related products ...