Browsing M&E Research Publications by Author "Cronin, J. Joseph, Jr."
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Consumption or prosumption? A question of resources Nagel, Duane M.; Cronin, J. Joseph, Jr.; Utecht, Richard L. (Emerald Publishing Limited, 2018)Purpose Despite the recent growth of the do-it-yourself market, very little is known as to how or why individuals actually choose to engage in prosumption behavior. The purpose of this study is to specifically examine the ...