Browsing M&E Research Publications by Author "Aghaie, Sina"

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How incumbents’ response strategy impacts rivals’ market exit timing?

Aghaie, Sina; Javadina, Amir; Mirahmad, Hooman; Janani, Saeed (Elsevier, 2022-04-01)

Prior research illustrates that incumbent firms commonly react to a rival’s market entry by adjusting their marketing mix elements. Incumbents either adjust only one element – adopting a “focused” strategy – or adjust ...
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets

Aghaie, Sina; Kamran-Disfani, Omid; Javadinia, Amir; Farhang, Maryam; Bhattarai, Ashok (Emerald Group Holdings Ltd., 2022-05-24)

Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ...
Price reactions to a rival’s market exit: evidence from the U.S. airline industry

Aghaie, Sina; Javadinia, Amir; Cockrell, Seth (Routledge, 2022-02-04)

While antecedents of a rival’s exit have been extensively investigated, how a rival’s exit affects the market has been barely examined. Drawing on the contestable market theory, and utilizing a rich dataset of market exits ...