Browsing M&E Research Publications by Issue Date

Now showing items 21-22 of 22

    • Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets 

      Aghaie, Sina; Kamran-Disfani, Omid; Javadinia, Amir; Farhang, Maryam; Bhattarai, Ashok (Emerald Group Holdings Ltd., 2022-05-24)
      Purpose: The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit decisions and examine the moderating ...

    • The nature of vicarious embarrassment 

      Ziegler, Alexander H.; Allen, Alexis M.; Peloza, John; Norris, J. Ian (Elsevier, 2022-08-31)
      Extant literature suggests that a consumer who purchases a sensitive product will experience embarrassment if others, real or imagined, witness the purchase. However, the parallel embarrassment experienced by observers is ...