• Login
    View Item 
    •   Shocker Open Access Repository Home
    • Graduate Student Research
    • ETD: Electronic Theses and Dissertations
    • Dissertations
    • View Item
    •   Shocker Open Access Repository Home
    • Graduate Student Research
    • ETD: Electronic Theses and Dissertations
    • Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The application of choice set principles to typeface selection

    View/Open
    Dissertation (2.602Mb)
    d11004_Fox.pdf (2.587Mb)
    Date
    2011-05
    Author
    Fox, Douglas E.
    Advisor
    Chaparro, Barbara S.
    Metadata
    Show full item record
    Abstract
    Choice set size has implications on how people select typefaces, which are normally presented in long, alphabetical lists in programs such as Microsoft Word™. The extensive size of the choice set makes choosing a typeface a difficult task, which is unfortunate because typeface selections are highly important. Choosing the right typeface ensures that the rhetoric of the message is expressed correctly, and that confusions do not occur due to low legibility. Two ways of decreasing the choice difficulty is by reducing the number of typefaces and incorporating categories into the choice set. For these reasons, this experiment explored the effects that choice set design has on typeface selections in two studies. Study 1 examined the effect that size and categorization had on the affective response (satisfaction, difficulty, etc.) and preference for making a typeface decision. Participants reported higher satisfaction and preferred typeface choice sets that contained informative categories. Results also revealed that moderate size choice sets were associated with less difficulty, less choice overload, and higher satisfaction than large choice sets. Study 2 examined the effect that categorization had on the strategy for choosing a typeface across different document types. Participants spent more time choosing a typeface and contemplated more typefaces when using choice sets that contained categories, regardless of document type. This provides evidence that categorization lead participants to use a more optimal decision strategy, which should increase the likelihood of selecting a more optimal typeface.
    Description
    Dissertation (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology
    URI
    http://hdl.handle.net/10057/3927
    Collections
    • Dissertations
    • LAS Theses and Dissertations
    • PSY Theses and Dissertations

    Browse

    All of Shocker Open Access RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsBy TypeThis CollectionBy Issue DateAuthorsTitlesSubjectsBy Type

    My Account

    LoginRegister

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    DSpace software copyright © 2002-2023  DuraSpace
    DSpace Express is a service operated by 
    Atmire NV