Browsing MAN Research Publications by Subject "Cash rebates"
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Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class
(Elsevier, 2018-09)The typical firm invests 20% of its promotional budget on sales promotions in an effort to drive short-term sales, Limited insight into the differential impacts of various sales promotions as well as the conditions under ...