Browsing FREDS Research Publications by Subject "Benevolence"
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Do different kinds of trust matter? An examination of the three trusting beliefs on satisfaction and purchase behavior in the buyer-seller context (Elsevier B.V., 2016-03)Trust has been extensively studied in the buyer-seller context and typically operationalized according to the McKnight tripartite conception of trusting beliefs. The McKnight model identifies three beliefs (integrity, ...