Browsing FREDS Research Publications by Author "Muthitachareon, Achita"
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The role of uncertainty stemming from product monetary value in online auctions: the case of search goods
Muthitachareon, Achita; Barut, Mehmet; Saeed, Khawaja A. (Taylor & Francis Group, 2014)This study strives to demonstrate that uncertainty in online auction transactions is partly driven by product monetary values. We argue that as product monetary value increases, so do transaction uncertainty and the amount ...