ESC Theses
All items in SOAR are protected by copyright, with all rights reserved, unless otherwise indicated.
Recent Submissions
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Attitude of business and professional people of Kansas toward core curricular requirements in high schools and colleges
(Wichita State University, 1950-05) -
How to judge a book by its cover
(Wichita State University, 2022-07)Book covers publicize and sell books by portraying meaning to society. Designers know that cover image(s), color, title and author, typeface, or a combination of these components grabs the readers’ attention to further ... -
Representation matters: Colorism in American film: A Kent test analysis of “black” movies during the 1990-2000 and 2010-2020 decades
(Wichita State University, 2022-05)Research has found that colorism is as impactful as racism in the black community. It has also found that colorism is a important factor in the self-esteem of developing African American girls. Colorism disproportionality ... -
Clash of civilization’s
(Wichita State University, 2021-05)This study explores the dynamic nature of Black life as it is lived in social death. Dwelling specifically on the (im)possibility of progress and reform for black people via the Breathe Act proposed by the Black Lives ... -
Communication apprehension and mindfulness: Can a negative correlation help us improve?
(Wichita State University, 2021-05)Communication skills are considered vital in the modern workplace, and in fact impact numerous aspects of a person’s life. In order to prepare students, many colleges and universities require an introductory-level communication ... -
Measuring perceived social risk of private label grocery brands by addressing the visibility concern
(Wichita State University, 2021-05)With over 115,857 traditional grocery stores and a $700 billion market, grocery shopping represents one of the most common shopping ventures for American consumers (Zeballos, 2020). Despite having several brands to choose ... -
Discrete, negative emotions as a cognitive-functional source of systematic processing, and personal relevance as a source of positive bias
(Wichita State University, 2021-05)The current study examines discrete, negative approach emotions from a cognitivefunctional perspective to test their potential as an alternate condition for heuristic processing under conditions of affirmative remedial ... -
Watch your mouth: Swearing and credibility in the classroom
(Wichita State University, 2020-05)Swearing and credibility are directly related, as credibility is the perception of an individual derived from their verbal and nonverbal communication. Credibility has a fundamental impact in the realm of education, ... -
Typeface appropriateness and its impact on wine purchase intent and brand credibility
(Wichita State University, 2020-05)Wine is big business in the United States—with over $68 billion in 2018 retail sales (Wine Institute, 2019). The U.S. boasts over 10,000 wineries, which when combined with significant imports from across the globe, create ... -
Decade of daring differences: How second wave feminism influenced Cosmopolitan, Ladies Home Journal and Redbook from 1963-1973
(Wichita State University, 2020-05)Popular media provides a window in which researchers are often able to observe shifts in societal norms in history, and women’s magazines have provided a wealth of information. This qualitative historical analysis will ... -
Generation z: A study of its workplace communication behaviors and future preferences
(Wichita State University, 2020-05)Research shows that Generation Z is the largest generation in the U.S. and will soon represent the majority of America’s economy and its workplace. Generation Z is joining the staffs of more and more companies each year ... -
The fake news crisis of 2016: the influence of political ideologies and news trust on news consumer "innocent sharing"
(Wichita State University, 2019-05)While journalists have shared false news for centuries, today’s crisis began in earnest in the 2016 U.S. presidential campaign. It also has become one of the world’s most polarizing buzzwords (Soll J. 2016, Seidenberg ... -
Got milk: influences of packaging and symbolism on consumer buying behaviors
(Wichita State University, 2019-05)Packaging is an overlooked method of advertising that plays an important role in promoting brand image and increasing consumers’ impulse to purchase specific brands. Gaining an understanding in consumer perception allows ... -
The #metoo movement and cultivation theory: a quantitative research communication study
(Wichita State University, 2019-05)Because television is an ever-present form of media, it can be accessed by anyone, anywhere, at any time. Since the 1970s, George Gerbner and other media scholars have recommended that cultivation theory be used to study ... -
Nonprofit marketing to millennials: the challenge of a generation
(Wichita State University, 2018-05)As a nonprofit organization, marketing is a key part in obtaining donors and volunteers. However, nonprofit organizations have a minimal budget to spend on marketing. This means that marketers must know exactly how to ... -
From mother to daughter: passing down cultural identity
(Wichita State University, 2018-05)Individual identity is influenced by multiple cultural groups. Society at large and religious organizations are just two cultural groups that may influence individual behavior. The Christian religion is one culture many ... -
Expanded circumstances in politeness: an exploration of politeness strategies in committed relationships
(Wichita State University, 2018-05)Politeness is a communication structure that individuals utilize on a daily basis, whether consciously or subconsciously. The phenomenon of politeness has been examined in a variety of circumstances. However, current ... -
From Shahrzad to Carrie Bradshaw: identity negotiation and impression management of an Iranian woman living in the United States
(Wichita State University, 2017-07)This thesis is a qualitative autoethnography which analyzes the author's experiences as a female Iranian student in the American Midwest during a 3-year period, between 2014 to 2017. The author takes the readers through ... -
Making dad proud: daughters' perceptions of impression management and breadth and depth in communication with their fathers
(Wichita State University, 2017-07)Father-daughter communication is an understudied area of interpersonal communication research. Communication in this dyad is also reported significantly less by daughters than communication in mother-daughter relationships. ... -
Informal learning strategies of international students seeking to learn English via mass and/or social media
(Wichita State University, 2017-05)This thesis investigates how English as a second language (ESL) university students benefitted from their use of mass and/or social media in their informal language learning as they prepared to come to the United States. ...
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