Passive sustainability: An analysis and proposition on a realistic transition for obsolete business model practices

Abstract

Sustainability is a process many companies strive for so that their business may continue to expand and develop. However, in the realm of sustainability, there are limitations to the existing models for businesses that wish to transition from obsolete business practices to new sustainability strategies. Therefore, what is proposed is coined as Passive Sustainability, where a passive process then provides a company with an adaptation that does not hinder them long-term, but rather offers long-term adaptability over time. By creating a passive budget or brand, this allows companies to transition without compromising costs long-term or upfront.