The line between street crimes and cybercrimes has been increasingly blurry, given the prevalence of internet access. In all kinds of criminal investigations, digital information has become relevant and even crucial in most cases. Investigators are gradually relying on information retrieved from electronic platforms to find leads and evidence. When comprehensive information is not always attainable, the use of cyber profiling may provide further insight into crucial questions regarding identity, time, and location. Cyber profiling is essentially an analysis on the digital footprints associated with a person whose identity may or may not have been known. The purpose is to reveal information that is not readily visible in the digital footprints, such as personality, motives, and counter-forensic efforts. This chapter introduces what cyber profiling is and how it can help with criminal investigation.