University and college collections typically focus on academic texts, yet most institutions contain popular culture resources that are overlooked or relegated to leisure reading. Although highlighting such collections is challenging, this article uses Wichita State University Libraries’ Women in Horror Month as an example of the ways a popular collection can be showcased and displayed to benefit the students, scholars, and the institution. This article maintains that genre and popular collections in an academic library should not be overlooked and contextualizes the merits and benefits of developing displays to highlight such texts.