This document provides an executive summary of the SEM goals along with a detailed listing of the goal’s strategies and tactics. Both reflect the work of numerous groups, offices, students and faculty. The plan represent a culmination of nearly a year-long campus-wide effort that reflects a student-centered and innovation-driven culture for enrollment growth. The seven goals and accompanying strategies and tactics comprise four main themes: culture of growth and accountability; marketing to communicate both externally and internally our brand and value; need-based scholarships; and holistic advising. Note that the SEM plan assumes that current practices, such as merit-based scholarships, will continue to exist and operate during the plan’s duration.