Marketing for all the marbles everyday : people and events shaping the continuing evolution of marketing practice

Abstract

Marketing For All the Marbles Every day -- or Marketing FAME for short -- is an affordable annual series filled with practical information and insights to improve organizations' marketing practices and prepare readers for careers in marketing and business. Its reader-friendly example-anchored content engages readers with its succinct, real-world and occasionally humorous presentation style. Marketing FAME may be characterized as a daily planner with marketing-relevant content. The daily planner section provides ample room to note daily appointments, objectives and reminders. Corresponding to each day of the year is an average of more than 300 words of content meaningfully linked to the date content that highlights the events and people that have shaped marketing practice. For example, featured events include modern-day and historical innovations, as well as recurring occasions such as holidays and seasonal phenomena that heighten readers' awareness of numerous windows of marketing opportunity that open throughout the year. Featured people include those whose experiences, accomplishments and insights also contribute to marketing thought and practice, sometimes reinforcing and sometimes challenging conventional wisdom.